The Pokemon Go phenomenon has started to dissipate, as the augmented-reality game has already lost more than 15 million daily users since this time last month, according to graphs from Axiom Capital Management that were published by Bloomberg. The chart only goes until August 18, so the number of daily active users could be even lower now.
Additionally, the charts, which source mobile research company Apptopia, show Pokemon Go engagement has decreased by more than 50 percent. And after a huge spike, “augmented reality” has been searched for far less on Google since Pokemon Go’s initial launch, though it’s still more popular than before its release.
Axiom Capital senior analyst Victor Anthony says that investors in companies like Facebook, Twitter, and Snapchat “have been concerned that this new user experience has been detracting from time spent on other mobile focused apps.” With the downturn in Pokemon Go’s mindshare, Anthony says investors can rest easy.
“The declining trends should assuage investor concerns about the impact of Pokemon Go on time spent on the above named companies,” wrote Anthony. He said that if the decline in users continues, it could spell trouble not only for Pokemon Go but also augmented reality in general, adding that “interest in virtual reality remains high.”
It was believed about a month ago that Pokemon Go had hit its peak number of users. The augmented-reality game was the number one free app on the App Store, but it’s since dropped to 11. It continues to hold on to the number one spot for Top Grossing app.
Nintendo’s stock surged in price with the launch of Pokemon Go. The companybroke records and even became more valuable than Sony at one point. However, after Nintendo released a statement that explained its involvement with Pokemon Go, which it had no direct hand in making, its stock took a dive.
For more stories from around the world on Pokemon Go, check out GameSpot’s news roundup.