Target launches a mobile wallet in its Android and iOS apps

Target released its own mobile payments system today, called Wallet, which will live inside its app on iOS and Android. Reports of Target working on an in-house mobile wallet surfaced as early as 2015. Target confirmed the reports this past January to The Verge’s sister siteRecode.

The feature works like this: you open Wallet inside a Target store, scan any coupon barcodes, and then scan your Wallet barcode at the register to pay with your REDcard (which you upload beforehand). Currently, you must have a REDcard — which are Target-branded credit or debit cards with special offers — if you want to use the Wallet feature, but the feature will eventually roll out to non-cardholders. Target gift cards can’t be used with Wallet yet.

Target reportedly tested how long it took to check out with the app compared to checking out at a kiosk or with a cashier. The company found checkout with the app to be up to four times faster than other methods.

You could already use Apple Pay with the Target app on iOS as a payment option, so this new service appears to mainly be a promotion of Target’s REDcard.

[“Source-theverge”]